A new way of looking at Management Consulting

CEREBRATE Consulting, KAKKANAD, KOCHI. KERALA. INDIA 682 030.

This initiative is with a view to bring HR academics and practice closer. The promoter/s of Astra Goldilock believe that it is time to cut through the academic jargon and pretensions that only serve to widen the chasm that exists between the two. Having recognised that the profession of HR like any other diverged into academic and practitioner but remains unexamined we believe that the time is ripe to develop a space in between to the benefit of both. This specialisation of the occupational community of HR into academics and practitioners, a specialisation within a specialisation growing in two separate mindsets is meaningless to the independent thinker.

If academics cannot inform practice, the reason for its existence is suspect. Similarly if practitioners are unconcerned about the developments in the thought world it stands to lose many an insight, resource and repertoire that otherwise can enrich the practice.


Ideas and insights are themselves resources, a fact that characterises the third and the fourth waves in a series that starts with the agricultural, industrial, informational and the post informational that the world is today.

With a view thus to bridge the gap by engaging and enriching the dialogue between academics and pracatitioners and to collaborate in a research more suited for the social science away from the mainstream of research that holds independent and dependent variables of the micro world to the detriment of the larger woods for the individual trees is one of the broad objectives of Astra Goldilock Management Ocnsultants.

For the time being the presence is limited to the virtual and we hope to have a brick and mortar identity very soon. In the meanwhile there is no limitation to dialogue given the technology.

The key themes would therefore be:-

1.HR initiatives and interventions.


2.HR alternate research and dialogue.


3.Bridging the gap between HR academics and practitioners.

4.Bringing HR more culture specific.

All comments and correspondence may be sent to shellyjose@indiatimes.com